> I'm sure the main thrust of their strategy is to try to budge people still on
>Delphi 4-7 anyway so it wouldn't have hurt them much if at all. This is the most worrying aspect of the decision to my mind, because it seems to be evidence that Embarcadero don't understand their market - they are treating their customers as simple bean counters, not developers with technical challenges. People who haven't already upgraded are by definition on old versions of the product. There are likely to be good technical reasons why they have not upgraded. Closing the window of opportunity in which they can get upgrade pricing is not going to affect those reasons, all it affects is the price of upgrading once that window closes. It doesn't make it any more attractive to upgrade in the next 3 months, it simply makes it *less* attractive *after* those three months and leaves a sour taste in the mouth into the bargain. If Embarcadero wanted to "budge" people on Delphi 4-7 they should be offering a 3 month special to entice upgrades, not wielding a bit stick to threaten people who don't "upgrade now or else". And I'm sorry, but the buy-one-get-one-free deal is not going to work... if I *need* a product I'll buy it. If I haven't bought it already then I don't need it. Sure I may take a freebie to look at some other product out of curiosity, but isn't that what trial versions are for? But if there was a special deal on upgrade pricing there will be uproar from the people on SA or who have upgraded - why should people who didn't get suckered already get better pricing than they did? The answer to that of course is the same as the answer to why my mate got his TV cheaper than me at JB Hi-Fi last week compared to when I bought the exact same TV 3 months ago. He just got lucky. Plus of course I've been enjoying my TV for 3 months already, he's still waiting for his to be delivered. Yet you won't find me - or anyone else - among hordes of angry people barracking the management of JB Hi-Fi for giving those people special treatment last week compared to me. In the meantime JB and the TV manufacturer got themselves a few more customers than they perhaps otherwise might have, and definitely more customers than if their promotion had been "buy your TV at the same old price now or next month we'll charge you more!"
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