Hi everyone,

It's only amongst friends you can ask a really dumb question. I've finally got 
to the point of needing to know.

I've noticed that the agencies are starting to advertise "Digital expertise" in 
Jon adds these days. I originally put this down to ignorance - everything in IT 
is digital. However this word has now hot to a sort of status where one must 
have proven "Digital Experience". 

WTF are they talking about. Yes, I know I'm laying myself out for ridicule here 
but there seems to be no definition of this which is why I come to this trusted 
group now. 

Can someone please clarify this enigma fore and explain WTF they are talking 
about?

Steve 

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