Yes, Video and photo might be the answer thanks. Mix that with Agent ignorance 
at times and you have a confusing mix. 

Thanks everyone. 

Steve 

On 15/08/2013, at 12:15 PM, Jolyon Smith <[email protected]> wrote:

> "Digital expertise" in a "Jon ad" …. would seem fairly obvious, though 
> possibly R18.
> 
> In a JOB ad on the other hand [sic]… almost certainly refers to "digital 
> media", i.e. digital photos, video, audio etc, presumably to ensure they 
> don't get applications from people who still have a bathroom that converts to 
> a dark room and for whom video editing still involves scissors and glue, as 
> opposed to a Mac with Photoshop and Adobe Premier
> 
> :)
> 
> -- 
> Jolyon Smith
> 
> On Thursday, 15 August 2013 at 14:02, Steve Peacocke wrote:
> 
>> Hi everyone,
>> 
>> It's only amongst friends you can ask a really dumb question. I've finally 
>> got to the point of needing to know.
>> 
>> I've noticed that the agencies are starting to advertise "Digital expertise" 
>> in Jon adds these days. I originally put this down to ignorance - everything 
>> in IT is digital. However this word has now hot to a sort of status where 
>> one must have proven "Digital Experience".
>> 
>> WTF are they talking about. Yes, I know I'm laying myself out for ridicule 
>> here but there seems to be no definition of this which is why I come to this 
>> trusted group now.
>> 
>> Can someone please clarify this enigma fore and explain WTF they are talking 
>> about?
>> 
>> Steve
>> 
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