So, I had my wife (who is not a designer nor a programmer, she's an ecologist) give her first impressions of the newest logo draft:
https://raw.githubusercontent.com/mray/Snowdrift-Design/master/mray%20website%20mockups%20/export15.png I did this by going through the process from current logo I made, first logo by mray (https://raw.githubusercontent.com/mray/Snowdrift-Design/master/mray%20website%20mockups%20/export.png) and the second mray logo (https://raw.githubusercontent.com/mray/Snowdrift-Design/master/mray%20website%20mockups%20/export8.png) I guess she thinks a bit like me. She felt that my logo (the one on the live site) is functional but unremarkable and not really professional or anything. She liked the first mray logo enough, didn't love it, just thought it was "different" not sure about better. She had initial negative reaction to the big S with negative space where it would be in the snow. She said "I get what it's going for, and that's fine, but I don't really like it." The latest logo she surprised me in how much she disliked it. She immediately was like "ugh, this is the wrong direction." She said it looked like a logo Microsoft would make. She felt the hard lines were incongrous with the rest of the page. The Mimi and Eunice stuff and the rest of the illustration she likes a lot and emphasized that it's a cartoon and is somewhat fun, and the hard logo seems out of place. She emphasized that Google deals with money and trust and doesn't have a corporate bank style logo. She suggested the logo should fit in better with the embrace of Mimi and Eunice and that style. She decided that she was okay with the negative space internal S and would like to see just that be more prominant or use that interesting S style as the logo. She likes that part but felt it was too subtle. She wants it to be more organic and fit the smoother snowdrift feel and character. Now, up until this point, I'd been feeling more sympathetic toward accepting the new logo. I'm definitely someone who likes to listen to others' views, and while I may have bold views or challenges I present, I'm swayed by seeing others' perspectives. So, I dunno now… I certainly think we need to maintain the right balance between the seriousness of the political mission we have and the ability to be lighthearted, whimsical, fun, approachable, and human… I don't think we'll achieve perfection here. My ideal would be something as distinct and iconic as the newest logo but a bit more organic and a bit more meaningful in terms of the ideas of snow and/or cooperation. I do *not* hate the new logo, but I do see my wife's view that it seems incongruous with the rest of the design. -- Aaron Wolf Snowdrift.coop <https://snowdrift.coop> _______________________________________________ Design mailing list [email protected] https://lists.snowdrift.coop/mailman/listinfo/design
