On 21.06.2015 21:02, Aaron Wolf wrote: > Could you clarify where you find issues with the other options? My > original logo on the site right now seems appropriate, dynamic enough, > distinctive enough, memorable, and not sure how unique but adequate I > think. I would think that the S with snow on top like the current logo > could fit all these requirements better if just made into a more unique > and stylized S instead of just from the Biolinum font. Ideally, the > style would fit well with the Mimi and Eunice page design.
I could clarify but question that this is what you want. When there is a logo that is a promising candidate it makes sense to go into detail. But you yourself think that almost everything other than the idea behind it works fine. I'd rather clarify my issues with the concept of an S with a snow hat. For one - a snow hat misses the idea of a snow drift completely, and I dislike too vague topical hints in a logo. Same would be true for a snowflake or a snowman. I also see issues with scalability. It becomes increasingly hard to maintain a good "snow" feeling at small sizes while also keeping up legibility. Covering the top part of an S makes it much harder to read than covering the bottom, too. I don't want to sound too dogmatic, anybody can come along with a candidate that proves me wrong. To me these reasons are just compelling enough to not go and try for my own. > It's just that people even recognizing it as an "S" if they haven't seen > any other meaning will bring up "what's that S for?" instead of "what's > that logo I don't recognize?" (the latter is hard for people to discuss > referentially). Again, just some thoughts to consider, not certain about > these being fundamental. ... > I think there's a concern about the latest proposed Snowdrift.coop logo > that it doesn't make the S easy enough to see. It's something you don't > get from a quick glance. The two identical nested "S" characters may not instantly be recognized as such, but once you see them (especially next to the name) they remain even more recognizable than any "standard S". It is one of those things that can't become unseen - I like how that plays out in our favor. > >> B. You also address the appropriateness concerning sharp edges and the >> overall "corporate bank style", which misses the "lighthearted, >> whimsical, fun, approachable, and human" side of what Snowdrift.coop >> represents. I may put more effort into finding a way to make it more >> approachable from a non-corporate perspective, but can't promise too >> much unless it gets decided that we need to ditch my current suggestion. >> > > FWIW, I'm more okay with the mismatch than with the idea of making > everything more hard and corporate looking. I also don't really mind the > mismatch as much as my wife did. I'm sure people would get used to it > either way. > I'm not necessarily saying the "hard" style needs to be brushed over everything. I just said that *if* there was a connection between page and logo it should always be logo->page not logo<-page.
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