FWIW, I really like this logo (and the page in general):

https://raw.githubusercontent.com/mray/Snowdrift-Design/master/mray website 
mockups /export.png

1. It has snow in it.

2. It can be easily split into a short and long versions.

3. It can be used for describing the mechanism.  Other logos too,
   probably, but this one looks like a coin, which helps.
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