Overall, the new mockups are superb, great direction. Cheers for Robert and his wonderful work!
I'm not sure how much I should critique all the details until we start implementing and working out the final end result. I do want to address one issue: in https://github.com/mray/Snowdrift-Design/blob/master/mray%20website%20mockups%20/export26/2-project.png The grid of "lots of patrons" is not our quadratic matching. I'm concerned that showing a rectangle of lots of user icons is too much going to confuse the message regarding the matching effect. In the quadratic matching, the users are only one dimension, and the other dimension is the per-user donation, and together it makes a square. Showing the users in a two-dimensional grid confuses things by having a different grid-looking chart. Also, instead of emphasizing how much matching a new patron will get, it feels just like "there's already lots of patrons, and you'll be just one more and be lost in the crowd." It fails to give the impression that your new pledge makes a difference. The impression we need is to get people to understand that all these existing patrons will donate *more* when you pledge. In other words: you will have an impact on this many patrons! (rather than just you will join them and be one more). Now, I like the wording "684 matching each other", that emphasizes how things work currently and the feel of interdependence and community. But I also want to connect the pledge button to the message that "684 patrons will donate *more* when you pledge". Some combination is possible, or maybe just both messages can be present but to be less redundant, only the "matching each other" would have a number and the pledge-focused message could be "The current patrons will all donate more when you pledge" without repeating the number. I *really* like the design otherwise! Last minor note for now: perhaps a clear watermark should be added to these mockups to make it totally clear what they are? Thanks so much for all your work Robert! I'm excited to get things implemented and get this thing going. Cheers, Aaron -- Aaron Wolf Snowdrift.coop <https://snowdrift.coop> _______________________________________________ Design mailing list Design@lists.snowdrift.coop https://lists.snowdrift.coop/mailman/listinfo/design
