On 10/07/2015 10:56, Mark Hammond wrote:
> On 10/07/2015 4:33 AM, Ryan Feeley wrote:
>> And it's concerning to me that 20% of users
>> think that it's required (does it repel users from the browser?).
>
> I agree with this concern. Setting up a new profile now says "Almost
> Done" on the first-run page, which definitely conveys the message that
> you must do this - all of which may give the impression of Firefox being
> a PITA to setup.
>
> I'd personally prefer to see this messaging being something like "Get
> the most out of your Firefox" or similar, to make a distinction between
> "you must do this" vs "you might like to do this".
>
> OTOH though, I guess it comes down to what we consider "success" - those
> 20% contribute to our numbers being up and more gentle messaging might
> impact that - so I fully expect people focused on engagement would not
> consider that 20% being a problem because we now have an opportunity to
> turn that 20% into committed users.
Indeed.
I'm attaching a numbers-redacted version of my current favorite graph,
which shows the rate of new FxA account creations per day. The baseline
rate *doubled* after the Fx38 release, due almost entirely to the Growth
team's improvements to the firstrun onboarding flow.
After that experience, I'm 100% sold on the power of a great onboarding
experience, and we'll be focusing a lot more effort on it for the second
half of the year.
Two things I'd like to see coming out of this discussion:
1) Some explicit way for Ryan and John, Holly and the Growth team, and
Ben and the Engagement team to all stay in sync on these efforts
over the course of the quarter. Y'all likely have a forum for this
already, but I don't have good visibility into it, and I want to
ensure it has full support from the engineering side.
2) A graph like the attached, but properly measuring the core value
proposition of sync: "new multi-device sync setups per day".
Delivering (2) will be a short-term engineering priority for the team.
Cheers,
Ryan
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