Hi David,

On 07/15/2012 08:38 PM, David wrote:
I'm keen to learn how we might track app installs by passing advertising
campaign reference in the app download link. Google Play has the ability:
https://developers.google.com/analytics/devguides/collection/android/devguid
e#google-play-tracking. Apple also has something similar but restricted to
their iAd service.

You'll need explicit support for this from the Store to which the app is submitted. From a technical perspective, this can be achieved using the install_data parameter in the mozApps.install() function. That data can later be retrieved by the app using mozApps.getSelf().

Also, do you have any information on how device ids will be communicated?

Same as above.

Regards,
-Anant
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