On Mon, Jul 16, 2012 at 11:50 AM, Anant Narayanan <[email protected]> wrote:

> Hi David,
>
>
> On 07/15/2012 08:38 PM, David wrote:
>
>> I'm keen to learn how we might track app installs by passing advertising
>> campaign reference in the app download link. Google Play has the ability:
>> https://developers.google.com/**analytics/devguides/**
>> collection/android/devguid<https://developers.google.com/analytics/devguides/collection/android/devguid>
>> e#google-play-tracking. Apple also has something similar but restricted to
>> their iAd service.
>>
>
> You'll need explicit support for this from the Store to which the app is
> submitted. From a technical perspective, this can be achieved using the
> install_data parameter in the mozApps.install() function. That data can
> later be retrieved by the app using mozApps.getSelf().


You could also adjust the manifest URL for tracking, e.g., adding a query
string parameter.  You could correlate that on the server side as well
(e.g., trying to detect apps that were installed but never opened).  I'm
not sure if a manifest URL change would trigger a review in the
Marketplace, but hopefully not and if it does then that probably is worth
fixing.

  Ian
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