On Jul 16, 2012, at 1:17 PM, Ian Bicking wrote:

> On Mon, Jul 16, 2012 at 11:50 AM, Anant Narayanan <[email protected]> wrote:
>> 
>> On 07/15/2012 08:38 PM, David wrote:
>> 
>>> I'm keen to learn how we might track app installs by passing advertising
>>> campaign reference in the app download link. Google Play has the ability:
>>> https://developers.google.com/**analytics/devguides/**
>>> collection/android/devguid<https://developers.google.com/analytics/devguides/collection/android/devguid>
>>> e#google-play-tracking. Apple also has something similar but restricted to
>>> their iAd service.

The marketplace code is based on that of addons.mozilla.org (AMO) and we had a 
tracking feature where you can link to an install page with a src parameter 
(set to whatever). This exists in Marketplace. For example, if you search for 
an app then go to the install page, the URL looks like this:
https://marketplace.mozilla.org/en-US/app/checkers/?src=search If you install 
the app from that page, the src is recorded.

In AMO we showed developers a tally of sources that led to the install of their 
add-on in their statistics dashboard. Here is an example of how to view those 
stats (this would be a login protected page though, available to developers). 
https://addons-dev.allizom.org/en-US/firefox/addon/flashblock/statistics/downloads/sources/?last=30

The stats dashboard for Marketplace is under heavy development right now but I 
already see a page to view app installs by source. For one of my apps, the URL 
is 
https://marketplace-dev.allizom.org/app/private-yacht/statistics/sales/source/?last=30
 I see a lot of source breakdowns actually: amount earned by source, units sold 
by source, and units refunded by source.

-Kumar
_______________________________________________
dev-webapps mailing list
[email protected]
https://lists.mozilla.org/listinfo/dev-webapps

Reply via email to