On Thu, Oct 30, 2014 at 12:52 AM, Noah Slater <nsla...@apache.org> wrote:
> Blue is nice. :) But then that tempts me to change the name too. I > mean, if we're ever going to do this, now is the time. It's important > to note though that we have a very STRONG brand, and changing it in a > big will be expensive. > Change the name! Change the name! Like all transitions, it seems scary. But once it's done we will all wonder what we were so worried about. The brand is strong, but the question is, how much of that strength can we keep, and how much do we lose. I think we will keep nearly all of it, plus we will get tons of attention with a 2.0 release and name change. And as if that already isn't enough, we get the opportunity to walk away from a ton of branding baggage and trademark problems. Change the name!
