Clear up massive brand confusion with Couchbase, basically.

On 30 October 2014 16:35, Andy Wenk <andyw...@apache.org> wrote:
> sure - IF we want to rename then with 2.0. But before I give my whatever
> vote, I would like to know which advantages you expect to get with a rename
> .... as of now - I can only think of negative aspects ...
>
> On 30 October 2014 16:08, Jason Smith <jason.h.sm...@gmail.com> wrote:
>
>> Love it. Get away from the WhateverDB thing. Just stake out an arbitrary
>> mark from which we build clear, unambiguous IP.
>>
>> My proposal (as long as we are brainstorming names):
>>
>>     Eight Ball
>>
>> Tagline: Whatever you do. Don't get more eight ball!
>>
>> More seriously, yes, a name change has lots of problems. But it is worth
>> re-considering Noah's point that now is the best time to do it, if it is to
>> be done.
>>
>> On Thu, Oct 30, 2014 at 10:02 PM, Noah Slater <nsla...@apache.org> wrote:
>>
>> > I've been wanting to rename it SleepyDB for a while now. (cf. Max
>> > Ogden's SLEEP protocol.)
>> >
>> > On 30 October 2014 11:43, Kevin Coombes <kevin.r.coom...@gmail.com>
>> wrote:
>> > > Definitely -1 on changing the name. It's already "cooked" into
>> everything
>> > > associated with the project. There are links (and hard copy references)
>> > to
>> > > the name and the web site(s) all over the place. How long do you want
>> to
>> > be
>> > > forced to maintain DNS or HTTP entries to forward users from the
>> current
>> > > names to whatever you might pick for new ones?
>> > >
>> > > I would be perfectly happy to see a new logo however. And the last
>> time I
>> > > looked, there were a lot more colors than just red or blue....
>> > >
>> > >   Kevin
>> > > On Oct 30, 2014 6:11 AM, "Brad Noble" <br...@us.ibm.com> wrote:
>> > >
>> > >> *SyncDB*
>> > >> The database that syncs.
>> > >>
>> > >> Logo would embody that idea.
>> > >>
>> > >>
>> > >>
>> > >> [image: Inactive hide details for Jason Smith ---10/30/2014 04:40:26
>> > >> AM---On Thu, Oct 30, 2014 at 12:52 AM, Noah Slater <nslater@apache
>> > ]Jason
>> > >> Smith ---10/30/2014 04:40:26 AM---On Thu, Oct 30, 2014 at 12:52 AM,
>> Noah
>> > >> Slater <nsla...@apache.org> wrote: > Blue is nice. :) But the
>> > >>
>> > >> From: Jason Smith <jason.h.sm...@gmail.com>
>> > >> To: "dev@couchdb.apache.org" <dev@couchdb.apache.org>
>> > >> Date: 10/30/2014 04:40 AM
>> > >> Subject: Re: [DISCUSS] Improved CouchDB logo
>> > >> ------------------------------
>> > >>
>> > >>
>> > >>
>> > >> On Thu, Oct 30, 2014 at 12:52 AM, Noah Slater <nsla...@apache.org>
>> > wrote:
>> > >>
>> > >> > Blue is nice. :) But then that tempts me to change the name too. I
>> > >> > mean, if we're ever going to do this, now is the time. It's
>> important
>> > >> > to note though that we have a very STRONG brand, and changing it in
>> a
>> > >> > big will be expensive.
>> > >> >
>> > >>
>> > >> Change the name! Change the name!
>> > >>
>> > >> Like all transitions, it seems scary. But once it's done we will all
>> > wonder
>> > >> what we were so worried about.
>> > >>
>> > >> The brand is strong, but the question is, how much of that strength
>> can
>> > we
>> > >> keep, and how much do we lose.
>> > >>
>> > >> I think we will keep nearly all of it, plus we will get tons of
>> > attention
>> > >> with a 2.0 release and name change. And as if that already isn't
>> > enough, we
>> > >> get the opportunity to walk away from a ton of branding baggage and
>> > >> trademark problems.
>> > >>
>> > >> Change the name!
>> > >>
>> > >>
>> >
>> >
>> >
>> > --
>> > Noah Slater
>> > https://twitter.com/nslater
>> >
>>
>
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
>  https://people.apache.org/keys/committer/andywenk.asc



-- 
Noah Slater
https://twitter.com/nslater

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