It all has to do with the perception we want to create and instil. The ASF
has brand power. The product can and should leverage that, but should also
strengthen it.

And we have to consider the trade mark issue. While some names might be
easily registered in certain regions, some countries do have a first-come,
first-serve policy.

Maybe we should solicit the support of ASF Brand Mgt to help us out there?

Regards,



Pierre Smits

*ORRTIZ.COM <http://www.orrtiz.com>*
Services & Solutions for Cloud-
Based Manufacturing, Professional
Services and Retail & Trade
http://www.orrtiz.com

On Mon, Jan 5, 2015 at 10:56 AM, Emmanuel Lécharny <[email protected]>
wrote:

> Le 04/01/15 16:23, Shawn McKinney a écrit :
> > On 01/04/2015 03:28 AM, Pierre Smits wrote:
> >> I believe hey are names for a different application area than
> Authentication, Authorization and Security.
> > +1 to that notion.
> >
> > On 01/04/2015 03:28 AM, Pierre Smits wrote:> And that is playing field
> we deliver our solutions in. An area that is not only visited (worked in)
> by developers, but also auditors and other kind of assessors. And these
> persons don't get the inside jokes. They go for trustworthiness and
> reliability. And when the name of the product doesn't instil that from the
> start, it will have a steeper hill to climb.
> > Pierre and I on the same page.
> I do agree that kerby could be seen as a weaker solution than a full
> kerberos server.
>
> Now, the thing is to fine a name that is not 'funny', but is not already
> taken. Really, when it comes to security, all the names that come to
> mind (like safeguard, safhaus, etc) are already used.
>
> Add to that we need a name that is easy to remember, and convey the
> right message. Or not : we can find a 'boring' name which is easy to
> remember, and is not at all linked to kerberos : car manufactorer does
> that all the time for their car (even if sometime it's not really great
> : Audi just advertise a new car called e-tron, which literally means
> 'turd' in french ;-).
>
> So let's start with some suggestion : what do you propose ?
>
>

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