When I said “enhance”, I meant both in terms of design and in terms of message. I too am not sure where Apache will be an attraction or not. I’d be very interested in what others think.
One of the first projects I looked at when seeing how they did it was Struts (considering it’s in the news and all) ;-) They don’t have Apache or the feather in the logo, but they mention Apache in the main header and have a link back to apache.org <http://apache.org/> in the top right.[1] Eagle’s site is nice. They have a feather as their logo. It does not look at all like the Apache feather, but it likely got inspiration from that.[2] CouchDB has Apache very deemphasized.[3] Other projects have varying degrees of emphasizing the Apache name and/or the feather. (for example[4][5][6]) It seems to me we should put together the best message we can and how the Apache brand fits into that is part of the bigger picture. [1]https://struts.apache.org/ <https://struts.apache.org/> [2]http://eagle.apache.org/ <http://eagle.apache.org/> [3]http://couchdb.apache.org/ <http://couchdb.apache.org/> [4]http://hadoop.apache.org/ <http://hadoop.apache.org/> [5]http://helix.apache.org/ <http://helix.apache.org/> [6]https://openoffice.apache.org/ <https://openoffice.apache.org/> > On Sep 25, 2017, at 7:27 PM, Alex Harui <aha...@adobe.com.INVALID> wrote: > > IMO, not only if it makes the logo look better, but also if having the > word "Apache" in the logo (or the feather) will help attract or keep > users. We will certainly give Apache attribution elsewhere as we should > and as required. I'm unclear whether "Apache" is considered a positive, > neutral, or negative in the eyes of other web app developers that the > "Royale" brand is trying to target. I would guess "Apache" is a positive > for folks migrating Flex apps, but I think we are still thinking of using > "FlexJS" for that package. I'm not clear that non-Apache folks have a > strong association with the feather and Apache. > > I googled "Royale logo" and most of those did not have a crown (that's > good, less likely for confusion with ours). I also googled "Crown logo" > to feel better that there would also be less chance for confusion with > some existing logo. I didn't see anything that looked like what Carlos is > proposing (also good). I did see that many crown logos have a "frown" > that Jeffry mentioned. Many others have a flat bottom, and some are > "tilted back" to show an oval perspective of the round bottom of the crown. > > I am mindful that Carlos is generously volunteering his time and energy on > this logo as well as other web design, so I'm fine if at some point he > says "out of time, gotta move on to the next thing". Whatever state the > logo is in at that point will be fine with me. It sounds like projects > can tweak their logos "later" anyway. > > I couldn't find any "rules" about whether we have flexibility about where > "Apache" can go in a logo. For sure, "Apache Royale" and "Royale" are > going to be trademarks of the ASF, but I was wondering whether if we try > to incorporate "Apache" it has to visually go before the word Royale or > whether we have the option of putting in small print at the bottom of the > logo "by Apache", "an Apache project", "TM Apache Software Foundation" or > that trick where a line or curve in the artwork is actually composed of > small type, and things like that. > > My 2 cents, > -Alex > > On 9/25/17, 2:41 AM, "Harbs" <harbs.li...@gmail.com> wrote: > >> Some do, some don’t. >> >> From my perspective, if it enhances it, we should add it. If not, leave >> it out. >> >> Justin’s “feather in the hat” idea is an interesting play on things. I’m >> not sure if there’s an elegant way to incorporate that. >> >> I like logos to be as simple as possible. >> >> Of the examples so far, I like the overlapping lines in the last one. >> >> I don’t know if there’s some way to make the logo reminiscent of an app. >> >> Harbs >> >>> On Sep 25, 2017, at 6:02 AM, Alex Harui <aha...@adobe.com.INVALID> >>> wrote: >>> >>> Hi Dave, >>> >>> Is having "Apache" in the logo a requirement? I'm not convinced every >>> other Apache project is doing that (or incorporating the feather >>> either). >>> >>> We do need the "TM" in the logo though. >>> >>> Thanks, >>> -Alex >>> >>> On 9/24/17, 2:35 PM, "Dave Fisher" <dave2w...@comcast.net> wrote: >>> >>>> It's pretty cool. I like the path overlays - it made me think of the >>>> Olympic logo. >>>> >>>> Since the project is Apache Royale how would the word Apache be >>>> incorporated as a logotype? >>>> >>>> Regards, >>>> Dave >>>> >>>> Sent from my iPhone >>>> >>>>> On Sep 24, 2017, at 1:50 PM, Carlos Rovira <carlosrov...@apache.org> >>>>> wrote: >>>>> >>>>> Hi, >>>>> >>>>> I've been working this week end on a logo for Royale and want to share >>>>> my >>>>> work in progress. Please try the following link: >>>>> >>>>> >>>>> >>>>> https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Froyale. >>>>> co >>>>> >>>>> deoscopic.com%2Fwp-content%2Fuploads%2F2017%2F09%2Froyale_logo.png&data >>>>> =0 >>>>> >>>>> 2%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7b1b5a7b34438794aed2c1 >>>>> 78 >>>>> >>>>> decee1%7C0%7C0%7C636418858678387243&sdata=HjM%2B%2BE%2FzW7rRhf7FQ%2Fa%2 >>>>> Bx >>>>> kgVs9ds8iHLrlbMAGEc%2Fug%3D&reserved=0 >>>>> >>>>> The concept is a modern icon logo build with simplicity in mind and >>>>> with >>>>> lines and circles that could have multiple uses (black over white, >>>>> white >>>>> over black, colored, outlined, special finish...). The example only >>>>> shows >>>>> some work at the current state. In need more work to be finished. >>>>> >>>>> The logo has various meanings. It's a crown to give the user the main >>>>> concept of Royale, something magnificent, superb, best in its >>>>> class...but >>>>> as well tries to give you some key points of the main composition >>>>> architecture in Royale, the Strand-Beads concept with a base line (the >>>>> strand) that conects circles (beads). So my intention is give the >>>>> possibility of various meanings in one logo while try to keep it >>>>> simple. >>>>> >>>>> The fonts used are "Aclonica" google fonts. >>>>> >>>>> The last example is not finished (gradients are not perfectly done yet >>>>> and >>>>> other things needs more polish) and is only a possible finish but it's >>>>> really to show how could it be, but I'm sure I'll be redoing it from >>>>> scratch, but I must left it for today. >>>>> >>>>> Although it's still a work in progress I think is worth it to share it >>>>> with >>>>> the community and see reactions and if you think if it will be a good >>>>> logo >>>>> or try another concept. >>>>> >>>>> So please share your thoughts! >>>>> >>>>> Thanks >>>>> >>>>> -- >>>>> Carlos Rovira >>>>> >>>>> >>>>> https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fabout.m >>>>> e% >>>>> >>>>> 2Fcarlosrovira&data=02%7C01%7C%7C9cebac683de74cee43df08d503947ede%7Cfa7 >>>>> b1 >>>>> >>>>> b5a7b34438794aed2c178decee1%7C0%7C0%7C636418858678397248&sdata=XfLDf0sc >>>>> Xd >>>>> 1uV6IZUQ8oPRiNslfvAuAAxoCfVcuis%2BE%3D&reserved=0 >>>> >>> >> >
