Hi, many thanks for the feedback. Very valuable and is great in order for me to know the direction we all want for the logo. I'll try to put some thoughts on various things exposed in the thread:
1.- The creative process is, in my experience an iterative one. As much iterations, you should get a better result. So I'm not done for the final logo yet, but is great to see it's on the right track. 2.- Apache could fit in the logo, as we did with Apache Flex, or as we see in examples posted. I see it with same but small font. Or as Alex said "by Apache" or something like that. I prefer not confuse the logo with the text since this should end in less clear results. 3.- For colors, some of you pointed to have the multicolor as in Apache Flex. While I try to figure it is dificult to see It in my head since this logo is more simple than the other one. I think we don't need such reference to Apache Flex. Moreover we want to create something from scratch and one of the initial motivations was get rid of the Flex brand since we want to compete in the new world of actual frameworks. 4.- Regarding efforts, and as I mention in the first point, is normal to go for other parts (web site part) and build those other pieces that can help to iterate more this one, and the same for those other parts until we feel we reach a good state. 5.- The first two versions (with dashed line) was only showed to show you wireframe design lines. That should not be used (maybe some in that line could be used for a "labs" part on our site, or something like that). My intention was only to show the creative process. 6.- As Harbs I prefer logos as simple as possible. I think this one is "on the limits", and maybe I could propose another one more simple but with less meaning. Must to think about it. 7.- The final one with gradients is only and example of finish. I could iterate over it, or change it completely depending on the rest of the web. I depends totally on the final web design. the other ones (black over white, white over black, outlined, ....) are needed to use in specific cases, pages, footers, menus, or things like that) 8.- I'll have the TM into account for final version So, many thanks again for your comments. My plans in the next days are to continue in other task (web site design), and will come again over the logo to continue refinement and propose a final one. I'll continue to showing things as I can depending on my progress. Carlos 2017-09-25 19:30 GMT+02:00 Alex Harui <aha...@adobe.com.invalid>: > > > On 9/25/17, 9:27 AM, "Alex Harui" <aha...@adobe.com.INVALID> wrote: > > > or > >that trick where a line or curve in the artwork is actually composed of > >small type, and things like that. > > FWIW, Here's an example of what I meant above: > > https://lh4.googleusercontent.com/-K5rWzpO9gsc/UAEzmL8Pv4I/ > AAAAAAAAE0U/Wkjn > f7sTioE/s2016/TypographicBicycle_AARLINE_14x8.5%5B1%5D.png > > The bottom "line" of our crown logo could be the string "Apache Software > Foundation". > > -Alex > > -- <http://www.codeoscopic.com> Carlos Rovira Director General M: +34 607 22 60 05 http://www.codeoscopic.com http://www.avant2.es Conocenos en 1 minuto! <https://youtu.be/P2IEAYDG5HU> Este mensaje se dirige exclusivamente a su destinatario y puede contener información privilegiada o confidencial. Si ha recibido este mensaje por error, le rogamos que nos lo comunique inmediatamente por esta misma vía y proceda a su destrucción. De la vigente Ley Orgánica de Protección de Datos (15/1999), le comunicamos que sus datos forman parte de un fichero cuyo responsable es CODEOSCOPIC S.A. La finalidad de dicho tratamiento es facilitar la prestación del servicio o información solicitados, teniendo usted derecho de acceso, rectificación, cancelación y oposición de sus datos dirigiéndose a nuestras oficinas c/ Paseo de la Habana 9-11, 28036, Madrid con la documentación necesaria.
