Lars D. Noodén wrote:

On Mon, 15 Aug 2005, Bruce Byfield wrote:

That means learning what makes a good story, and making sure that people like me hear about it.

Strife.  That's what the mainstream seems to tune into.

Actually, the main message I got from Robin's talk was that you need to contact the media persistently. That you can't expect them to just magically know about the cool new feature in your project. That you have to be intentional about keeping in touch, and send them stories to talk about.

It is better to send a poorly written email about an interesting story than to send nothing at all. If the recipient likes the story and has time, he will take care of writing well about it. Don't kill yourself getting a perfect press release. If you do, you'll probably send very few press releases.

Bruce, as someone involved in this, would you agree with this advice?


OOo could shape something like that. Focus on the strife and discord threatening to tear up the project over which is most important: that OOo is open source or that OOo uses open file formats like OpenDocument.

Heh, sure, why not.

Cheers,
Daniel.
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