On Tue, 2005-08-16 at 10:20 -0700, Bruce Byfield wrote: > But you have to know your market.
or audience - same thing really. > Writing > something that's hard to read and full of cliches is one of the quickest > ways to ensure that your news release doesn't get read -- and that means > that your story doesn't get out. In fact, it's a good idea to make sure > that your headline and opening sentence both explain what's interesting > in the story. That way, people are more likely to actually read it. This also applies to lobbying government and similar audiences. I often get told by FOSS advocates that E-mailing government officials and politicians is a waste of time. I don't think so. I have had a lot of success and many positive replies including a question asked in the House of Commons and an investigation of MS by the Office of Fair trading. Writing is effective if you write the the right things in the right way for the intended audience. -- Ian Lynch <[EMAIL PROTECTED]> ZMSL --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
