Konrad Stobiecki wrote:

Dnia 19-09-2005, pon o godzinie 02:45 +0200, Bernhard Dippold
napisaƂ(a):
I doubt that it should this be a proposal for a positioner.

I think I didn't understand the term positioner properly.
I thoughta a positioner is some kind of a advertising phrase, like
"McDonalds - I'm loving it"

That's exactly what it is. It's sometimes referred to as a "slogan", but the proper term is "positioner" because it's intended to carve out the product's position in the market.

--



Steven Shelton
Twilight Media & Design
www.TwilightMD.com
www.GLOAMING.us
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Change is inevitable -- except from a vending machine.
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