I'm sorry, I'm confused. I didn't quite get which was the draft to be
commented on.

-Daniel

-----Original Message-----
From: Tom Taylor [mailto:[EMAIL PROTECTED] 
Sent: Wednesday, October 12, 2005 4:12 PM
To: [email protected]
Subject: Re: [Marketing] OpenOffice.org boilerplate

Here's a draft for comment....

Jacqueline McNally wrote:

> Hello
>
> This came to my notice a couple of weeks ago when I was talking to a
> public relations consultant. I had completely overlooked the "who" from
> the "what", "when", "where", "why", and "how" in our messages :)
>
> Our generally accepted boilerplate is:
>
> "OpenOffice.org is a fully featured open-source productivity suite
> available as a free download for major computing platforms in over 45
> languages. Data is stored in an XML file format standardized for office
> documents by the international body OASIS. OpenOffice.org is developed,
> supported, and promoted by an international community of volunteers, and
> sponsor and primary contributor Sun Microsystems, operating from the
> http://www.openoffice.org <http://www.openoffice.org/> web site.
> "
>
> From: http://marketing.openoffice.org/issues/show_bug.cgi?id=41490


> OpenOffice.org is a community of global volunteers developing, 
> supporting, promoting and  providing a feature-rich, open source, 
> personal productivity suite available as a free download in over 
> forty-five (45) languages.  It's versions run on most major computing 
> platforms.  It is based on international standards like XML^(TM) and 
> the OpenDocument^(TM) format created by OASIS^(TM).  We offer enabling 
> technological alternatives.  We believe that Participation, Sharing, 
> Contributing, Community, and Equality are goals for our times and 
> places.  We benefit from volunteers, sponsors, and our primary 
> contributor Sun Microsystems^(TM).  Visit Us. Join Us. Be Free. 
> http://www.openoffice.org

   

> This is ok if used by another organisation, but it is not suitable for
> our own PR as it does not answer the "who" is OpenOffice.org.
>
> For example, here is Sun Microsystems'
>
(http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/10-0
4-2005/0004159637&EDATE=): 
>
>
> "A singular vision -- "The Network Is The Computer" -- guides Sun in the
> development of technologies that power the world's most important
> markets. Sun's philosophy of sharing innovation and building communities
> is at the forefront of the next wave of computing: the Participation
> Age. Sun can be found in more than 100 countries and on the Web at
> http://sun.com ."
>
> I invite you to have a go at creating a new boilerplate for
> OpenOffice.org. It would be great if we can brainstorm a few iterations
> here so that any PR for our anniversary, release 2.0, etc can use a new
> boilerplate.
>
> All the best
> Jacqueline McNally
> Lead, OpenOffice.org Marketing Project
>
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>




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