Another quick follow-up. I know I'm coming late in the game to this and how annoying it can be to have to go over old information, especially while deadlines (or conferences) are closing in, but if someone has a few free minutes, I have a few questions on this.
This email says "This is ok if used by another organisation, but it is not suitable for our own PR as it does not answer the "who" is OpenOffice.org." I'm just wondering, who exactly is the target meant to be? Are you looking for a boiler plate directed toward consumers of OpenOffice or is it as broad as any person who may possibly show any interest in this organization. I have a few comments, but I want to make sure I know exactly what I'm commenting on first. I guess that's it for now. Any other questions I have hinge on who the target is. Thanks. -Daniel Lynn -----Original Message----- From: Tom Taylor [mailto:[EMAIL PROTECTED] Sent: Wednesday, October 12, 2005 4:12 PM To: [email protected] Subject: Re: [Marketing] OpenOffice.org boilerplate Here's a draft for comment.... Jacqueline McNally wrote: > Hello > > This came to my notice a couple of weeks ago when I was talking to a > public relations consultant. I had completely overlooked the "who" from > the "what", "when", "where", "why", and "how" in our messages :) > > Our generally accepted boilerplate is: > > "OpenOffice.org is a fully featured open-source productivity suite > available as a free download for major computing platforms in over 45 > languages. Data is stored in an XML file format standardized for office > documents by the international body OASIS. OpenOffice.org is developed, > supported, and promoted by an international community of volunteers, and > sponsor and primary contributor Sun Microsystems, operating from the > http://www.openoffice.org <http://www.openoffice.org/> web site. > " > > From: http://marketing.openoffice.org/issues/show_bug.cgi?id=41490 > OpenOffice.org is a community of global volunteers developing, > supporting, promoting and providing a feature-rich, open source, > personal productivity suite available as a free download in over > forty-five (45) languages. It's versions run on most major computing > platforms. It is based on international standards like XML^(TM) and > the OpenDocument^(TM) format created by OASIS^(TM). We offer enabling > technological alternatives. We believe that Participation, Sharing, > Contributing, Community, and Equality are goals for our times and > places. We benefit from volunteers, sponsors, and our primary > contributor Sun Microsystems^(TM). Visit Us. Join Us. Be Free. > http://www.openoffice.org > This is ok if used by another organisation, but it is not suitable for > our own PR as it does not answer the "who" is OpenOffice.org. > > For example, here is Sun Microsystems' > (http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/10-0 4-2005/0004159637&EDATE=): > > > "A singular vision -- "The Network Is The Computer" -- guides Sun in the > development of technologies that power the world's most important > markets. Sun's philosophy of sharing innovation and building communities > is at the forefront of the next wave of computing: the Participation > Age. Sun can be found in more than 100 countries and on the Web at > http://sun.com ." > > I invite you to have a go at creating a new boilerplate for > OpenOffice.org. It would be great if we can brainstorm a few iterations > here so that any PR for our anniversary, release 2.0, etc can use a new > boilerplate. > > All the best > Jacqueline McNally > Lead, OpenOffice.org Marketing Project > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] > > > --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
