Lars D. Noodén schreef:
According to this article, MS will be increasing legal pursuit of OEMs:
http://www.theregister.co.uk/2006/02/20/microsoft_piracy_clampdown/
Presumably one of the other tasks will be to prevent the bundling of
non-MS software. "educating customers" probably refers to a massive
media campaign to browbeat the public into ignoring non-MS software.
Any ideas about how to get ahead of either part?
I think the problem lies in vendors selling illegal pre-installed copies
of MS products. MS has succelfully taken legal action against some
vendors in Belgium doing the same thing and charging customers with full
license prices.
I hope MS piracy becomes very, very popular to vendors (oem). that will
keep MS busy. Next thing would be to have a good strategy and campaign
ready for OOo... darn... back to square one again.
MS has a major advantage on OOo because in trying to 'market' OOo, the
main message is: we are not like MS...
Basic rule: There is no need to stress the negative things of a
competitor, it only works against you.
What MS does, is like so unimportant, but hey, when their is no way of
reacting in a decent way: that is by decent marketing... what options
are left?
MS will never put up a 'public' campaign saying that non MS soft should
be ignored. They do know that that will have exactly the opposite effect.
An idea on how to get ahead: forget this campaign and help out
convincing the marketing PL that their strategy (none whatsoever) will
not be succesfull :)
(MS must be laughing their lungs out when they see all this
professionalism in OOo marketing... don't forget that is is marketing
that got MS to be where it is... not quality software)
Steven P
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