Alexandro,
You have done a great job. This needs to be put to use.
We should, in great ernest, pursue the news media. Published figures (with a
link to a website with ROI calucaltor) carry sufficient weight to do the
trick. People (still) generally tend to believe newspapers and magazines.
Who so ever is managing India, I'd suggest talking to India Today group, Indian
Express group, Times of India group etc. for their financial supplements /
publications.
The OO.o mktg group should create a crisp article where world wide and country
specific figures can be included. Also, the OO.o website should be more mktg
oriented than development oriented.
Please comment and if acceptible, the OO.o mktg team should
(a) Form a small group (4-5 people) to create the material.
(b) Let country specific OO.o people :
(i) Locate magazines/newspapers (and the correspondents/journolists).
(ii) Find country specific success stories.
(iii) May be also find some celebrity who can lend his/her face to
this. In India, business leaders, movie stars and cricketers do carry weightage.
(c) Set specific tasks and timelines.
(d) Ensure that proper communication channels are available betwwen the core
group, OO.o team and the local OO.o people.
(e) Possibly a website, running (may be) dotProjekt 9or any other project
management / groupware tool can be used to manage and co-ordinate efforts.
(f) And of course, ask the businesses to contribute to OO.o by (any of the) :
(i) Direct donation (cash). In India, OO.o will have to register with
govt for tax exemption (80 cc or something similar) for donors and donations.
(ii) Sponsor events in college fests etc. on behalf of OO.o.
(iii) Sponsor developers for OO.o. : Great ROI
(iv) Sponsor ad space in magazines, news papers and electronic media. :
Great ROI
Regards
Atul
> -------- Original-Nachricht --------
> Datum: Wed, 14 Mar 2007 16:04:57 -0500
> Von: Colorado <[EMAIL PROTECTED]>
> An: Atul Asthana <[EMAIL PROTECTED]>
> CC:
> Betreff: Re: [Marketing] Fwd: Spreading the message of OpenOffice.Org
> : signatures in email
>
> I agree with your point, I currently proposed in the Spanish community
> to create a sample proposal with all the business cases from OOo
> adoption standpoint. Also to build a more consious decision based on
> tangible costs and speed of transitions as well of strategies.
>
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