Hi Florian, *,
I'am in.
Some comments:
1. Great opportunity!
2. A nice campaign is likely to generate media-attention as well.
3. Target audience: I would try to focus on business. Maybe a few on
more general media.
Our audience is rather diffuse, wide spread.
4. Length of the campaign. Can we repeat it over a period of few weeks,
have a follow up in about a month or so?
5. For T-shirts and USB's some physical is distribution needed. We can
give them away through an advertisement.
When (regional) conferences and boots are expected next months, it could
be delivered for those?
6. I don't know the international on-line media very well. And producing
excellent art isn't my thing, but for the rest I'll like to help.
(I didn't see other lists than [EMAIL PROTECTED] yet, so don't know what is
posted there.)
Best,
Cor
Florian Effenberger schreef:
(Sending this mail out to some lists in order to reach more people.
Please stick discussion to [EMAIL PROTECTED] in order to keep things
together. Thank you!)
Hello all,
although it is holiday time, there is work to do. :-)
OpenOffice.org 2.3 is on the way, the Conference is in just a few weeks,
in most countries, there is back to school season, and the world
struggles with MS OOXML standardization or non-standardization -
OpenOffice.org is more important than ever. Coincidentally, Sun has open
funds for the OpenOffice.org marketing project for this quarter. This is
a perfect match, and we definitely should take our chance to make
something out of it! The deal is that Sun supports our marketing efforts
with 55.000 $, if we can make up something in this quarter. And, I'm
quite sure, we can, with the help of you all.
Our goal should be to strengthen awareness of the brand OpenOffice.org
to a broad audience, resulting in higher market share and - countable -
more downloads. We now have the unique chance of attracting attention of
a lot of people, and we should do it.
One important element of creating awareness is by ads, in online or
offline media. We should do international ads in English language, so
they are not limited to one country, and we should decide which audience
to target. Remember, 2.3 is on the way, an important release for nearly
any audience, so we can choose who to target the ads at. We have about
40.000 $ for publishing the ads, which is quite much to work with.
Possible audiences are:
- business users (especially SMB and SOHO)
- or educational users
- or end-users
We should focus on Windows users, as these are the primary user base at
the moment. Linux users usually use OpenOffice.org, and for Mac
marketing, we should wait until the Aqua native version is ready.
As a bonus, using the rest of the funds (about 15.000 $), we will also
be able to produce marketing materials, and I think that two elements
make sense: T-shirts and USB drives preloaded with OpenOffice.org
Portable. T-shirts that look pretty cool are worn outside, thus raising
awareness of the brand. Giving away USB drives with OpenOffice.org in a
no-need-to-install version that just can be run from the drive is
definitely a cool idea as well.
We don't have much time. As a rough timeline, things should be set by
September 4th, so we can move things onwards as soon as possible. Best
would be to have things ready by September 14th, before we all fly to
Barcelona.
What do we need to do?
- Defining our target audience.
- Finding key messages to communicate and deliver.
- Creating and designing the ads.
- Finding online and/or offline media to publish the ads to, then
buying ad space there.
- Finally, we need to design the T-shirts and the USB drives and buy
them.
So, who's in?
Thanks to all contributors in advance!
Florian
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Cor Nouws
Arnhem - Netherlands
nl.OpenOffice.org - marketing contact
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