I think a component of the marketing effort should also focus on students and 
teachers--there are advertising networks that could help us get print ads into 
many, many university newspapers, if we think print ads are a good option. (And 
it's a good time for that right now, as school sessions are just beginning.)

Also, we should consider a sponsored Facebook Group or other Facebook-based 
advertising. Apple has one specifically targeting students, and has built up 
over 400,000 group members. (We do have a free group already, "OpenOffice.org 
Users", which might be enough.) Or perhaps some other types of ads on Facebook.

Thanks,
Ben

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On Wednesday, August 29, 2007, at 06:34AM, "Cor Nouws" <[EMAIL PROTECTED]> 
wrote:
>[EMAIL PROTECTED] only:
>
>Florian Effenberger schreef:
>> [...]
>> What do we need to do?
>> 
>>     - Defining our target audience.
>>     - Finding key messages to communicate and deliver.
>
>What do we think of
>"Latest office for free! Genuine? goto www. ... "
>This can be done for radio add and for banners.
>
>The link can go to our why-pages.
>Or to a really short starter, continuing on the slogan, and then point 
>to why.openoffice.org / download... native language ...
>
>
>-- 
>
>Cor Nouws
>Arnhem - Netherlands
>nl.OpenOffice.org - marketing contact
>
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