Graham,

> In this particular case you unfortunately were in the right place at
> the wrong time, and it's not about "Lingo".  Imagine if I went into
> a Coke office and referred to their product as

Sounds like you just referred to their product as "Coke" and the company 
as "Coke" when it is actually The Coca-Cola Company and their flagship drink 
is Coca-Cola.

> The most important part of the name is the .org because it 
> speaks of the most significant ,part of the project; the community.

Which is an opinion of course.

Sean, you may also want to check out 
http://wiki.services.openoffice.org/wiki/Marketing.  You'll find both a copy 
of the Strategic Marketing Plan for OOo along with many other materials and 
information.  Hopefully it will help you not only get up to speed, but figure 
out how you can best help out.

-- 
Jeffrey G. Causey, CPA, CAPM
President
Strategic Innovations, Inc.
336-675-1652
866-216-1184 (FAX)
[EMAIL PROTECTED]

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