On Friday 28 September 2007 04:23, Alan Lord wrote: > Graham Lauder wrote:
Greetings Alan, > <snip /> > > > We shouldn't be selling the software. As Ian pointed out in an > > earlier post, the software sells itself when you get the chance > > to show it off. We need to be selling the migration process. > > We need to be selling people ie MarCons, making them easily > > contactable. Developing local businesses around OOo support, > > developing partners in local markets. Local people/companies > > so that we can promote the message that spending on Open Source > > is keeping money local. > > That's a good idea. Where does the list of "approved" > people/companies come from? I'd like my business to be on it. At this point we don't have a process for identifying or "approving" partners at local level. There are some processes owned by corporates within the "OOo Family" that do just that. Whether we borrow such a template or create our own I don't know, although I'm for the latter myself. We have enough people within the project who have very high end assessment skills that could put together something of that nature. However for mine a long term commitment to the project provable by regular intelligent contribution to the mail lists and project in general over say at least a year would have to be a given. The nature of an open source project doesn't allow us the luxury of sitting down in an interview situation with a prospective partner and imho we have to be very careful not to hand out such partnerships with total abandon. There is a BizDev project with a mail list and a Global Consultants list. Adam Piggott seems to be keeping it pretty much up to date it is however, rather well hidden and probably virtually impossible for a prospective client to find unless they knew specifically what they were looking for. Personally I'd like to see the BizDev project become a sub project of Marketing Cheers GL > > <snip /> > > > Another point/suggestion I'd like to test the water with: > > This advertising has to be about brand awareness, presales if > > you will. The best medium for raising brand awareness is > > Television. The most wide spread and trusted TV medium in the > > English speaking world that has a very high corporate viewing > > audience is BBC World, not huge in the US I know, but outside > > the US, it's influence is large. I think a portion of the > > online and the promo parts of the budget spent there could be > > very valuable if we agree that we are confining this campaign > > to English speaking regions. This subject to cost of course. > > 4 x 30sec placements per day for a week timed for late prime > > GMT UK programme (10pm and 1am GMT) and late prime Asia > > Programme would probably be the minimum useful. > > (As an additional note here: the "why.openoffice.org" lends > > itself really well to a TVA. Punchy and memorable. Very easy > > to turn to a call to action.) > > The BBC editorial teams seem to be quite "pro" Open Source > generally (Unlike the team behind the i-Player). There have been > some good examples such as the "In Business" Radio 4 programme > that recently looked in depth at the Open Source phenomenon: > http://www.bbc.co.uk/radio4/news/inbusiness/inbusiness_20070111.s >html. Also there is a "technology" programme on BBC World called > "Click". I'm certain they have covered Open Source in the past, > although living in the UK, I tend not to watch it very often, but > they broadcast it on News24 too sometimes. Why not get one of the > main OO.o spokespeople to talk to them about a piece for that. > That would be free! > > > Cheers > > GL > > Cheers > > Alan Lord -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
