So there are companies that specialize on Micro-finance which means they
loan people money so they can start their own business or expand their own
business. However this businesses are so small that the loans are also
small (100dls - 500 dls).
On on e of their talks I heard them mentioning about corporate
responsability and how Microsoft subsidise the cost of their windows
machines. And this company was greatful and give a big push through their
channels.
One organization: http://www.ashoka.org/ and
http://www.brac.net/index2.htm
UN: http://www.un.org/millenniumgoals/
This guys are also very well spread:
http://www.grameenfoundation.org/where_we_work/
Since talk is cheap I guess we can just organize some kind of model to
'partner' with this organizations.
On Thu, 11 Oct 2007 09:13:37 -0500, andylockran <[EMAIL PROTECTED]> wrote:
+1 to Ian's idea. Though not sure if a developing country is
necessarily the best place to put the t-shirts. Charities in the UK,
Europe & America - coupled with an installation of OOo by local
volunteers may get a broader range of press publications. We can either
go for the unilateral BIG marketing push with this, or the bilateral
smaller effort - that gets multiple mentions across a more personalized
media - which is turn has the chance to generate the big story.
Andy
On Thu, 11 Oct 2007 15:04:46 +0100, Ian Lynch <[EMAIL PROTECTED]> wrote:
On Fri, 2007-10-12 at 02:58 +1300, Graham Lauder wrote:
We are tossing a very small stone in a very large pond
I would stick with just the T-Shirts, but again that would depend on
our
targets.
Let's first define our demographic
Decide locations
Establish the message we want to deliver
Figure out how best to measure the success of the campaign
Then decide what type of merchandise delivers the message best to our
proposed
target audience while delivering a measurable result.
Why not give them to a group of children who would really benefit eg in
a developing country. "OOo community puts shirts on the backs of 2000
children!" Take a photograph and then try and get that photograph into
the mainstream press. That way the kids benefit and more people see the
OOo name than would just from a T shirt promotion.
Ian
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