On Saturday 13 October 2007 21:06, CTVN wrote: > Hej Alejandro and all others, > > Good to see that there is a solid discussion going on - to get different > perspectives and to do some open, liberal and creative brainstorming what > could be done. > > > If it was up to me to fund a campaing to market OOo to poor people, I > > would have drop it in a beat. I preffer OOo to win in the enterprise > > than in the rural regions on a very isolated area. Once we got the > > enterprise, then I will think to go to the more general population, and > > after that i will think on rural areas in first world countries and > > after that I will think of targeting third world countries.... and after > > that I will think on poor people. > > at the outset, i dont think anyone here advocates handing out t-shirts to > poor kids who have never seen a computer. > > now about the poor people/enterprise focus, of course it would be more > valuable to win the enterprise market (as opposed to people in rural areas > in third world countries) and have them use openoffice and the strategy > you outline makes a lot of sense. but this enterprise market is also > highly competitive and millions/billions of dollars are spent there with > Google and Microsoft being active. With this very small, particular > marketing campaign we are talking about here, i believe, its effect and > value to openoffice and its impact would be higher in poorer, second world > countries (where there is an infrastructure in place, of course) because > the market there is less competitive and the effect of each dollar spend > is - imho - higher (the returns are perhaps lower too; though not > necessarily because i believe making a university becoming a dedicated > open office user is of higher value than a small company). to me, spending > money/merchandise in conjunction with education in developing countries > has the advantage that it increases brand awareness there with the > potential to get some positive PR out of it as well (especially the latter > is not possible when focussing on enterprises). also, education and > universities in particular have the other advantage that user (student) > fluctuation is higher as compared to companies and more people get to know > openoffice. >
Agree with everything you say. I think in the enterprise market, brand awareness is not really an issue. I think most IT professionals would know we exist. It's true that they are often woefully misinformed past that point but that's for a different campaign. Education institutions have a number of advantages: The target audience gather in a small geographical area. This means the logistics of distributing Marketing Merchandise of any description are simplified considerably. The audience is relatively sophisticated and being a young consumer demographic they react positively to this sort of initiative. Vocational tertiary institutions in a developing country, good target and done right would generate press reaction. > > It doesn't sound smart to waste limited resources on a 'feel good idea' > > but not really a targeted goal in mind. > > totally agreed. but focussing on education in (second world) countries is > a targeted goal and one that makes some sense (to me). I agree wholeheartedly. Is there anyone in the project that has an institution or institutions in their area that fits that description. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
