Hej Alejandro and all others,
Good to see that there is a solid discussion going on - to get different
perspectives and to do some open, liberal and creative brainstorming what
could be done.
If it was up to me to fund a campaing to market OOo to poor people, I
would have drop it in a beat. I preffer OOo to win in the enterprise
than in the rural regions on a very isolated area. Once we got the
enterprise, then I will think to go to the more general population, and
after that i will think on rural areas in first world countries and
after that I will think of targeting third world countries.... and after
that I will think on poor people.
at the outset, i dont think anyone here advocates handing out t-shirts to
poor kids who have never seen a computer.
now about the poor people/enterprise focus, of course it would be more
valuable to win the enterprise market (as opposed to people in rural areas
in third world countries) and have them use openoffice and the strategy
you outline makes a lot of sense. but this enterprise market is also
highly competitive and millions/billions of dollars are spent there with
Google and Microsoft being active. With this very small, particular
marketing campaign we are talking about here, i believe, its effect and
value to openoffice and its impact would be higher in poorer, second world
countries (where there is an infrastructure in place, of course) because
the market there is less competitive and the effect of each dollar spend
is - imho - higher (the returns are perhaps lower too; though not
necessarily because i believe making a university becoming a dedicated
open office user is of higher value than a small company). to me, spending
money/merchandise in conjunction with education in developing countries
has the advantage that it increases brand awareness there with the
potential to get some positive PR out of it as well (especially the latter
is not possible when focussing on enterprises). also, education and
universities in particular have the other advantage that user (student)
fluctuation is higher as compared to companies and more people get to know
openoffice.
It doesn't sound smart to waste limited resources on a 'feel good idea'
but not really a targeted goal in mind.
totally agreed. but focussing on education in (second world) countries is
a targeted goal and one that makes some sense (to me).
--
Coreteam VN
---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]
