I had a talk with some marketing people and I learned about this 7 O's
and what we can do to work for us. Basically is about getting to know
better our userbase and even monitor and track the relationship with
OpenOffice.org.
The better knowledge we have of our clientbase will give us a better
outlook on how to keep them and expand to new target users.
So the 7 O's are the following:
* Occupants (who are the costumers)
* Objects (what are their needs)
* Objectives (what do they want to solve)
* Organizations (who participate on the decision making)
* Occassions (to what point consumers take the decision)
* Operations (how do they do the decision making process)
* Outlet (what are their preffer method of gettiing it)
The idea is to start getting more feedback from focus groups and regular
users that have different experience level. A 10people focus group might
help us get to this points, we most target regular users as opposed to
community members which will be a different goal.
So my first suggestion is to make a questionaire involving key questions
that will answer this 7 O's and we can get a better reference to our
targets on content and design.
--
Alexandro Colorado
CoLeader of OpenOffice.org ES
http://es.openoffice.org
---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]
