On Tue, 01 Jan 2008 16:19:26 -0600, Viktor <[EMAIL PROTECTED]>
wrote:
I see where you are coming from Alexandro. However, for surveys to be
successful with low margin for errors we need a bigger sample. I studied
sociology and psychology, and I learned that in any survey the sample
(people used in a survey) has to be big. 10 users will not represent OOo
community appropriately. Basing marketing strategies on a survey with 10
people participating would be disastrous. 10 people do not represent 6
billion people on this planet. The survey would have to be public, and be
offered upon registration at the website, and we could redefine the
survey
during installation to match the websites format. They would be
collected by
a centralized database, and the results could be viewed real-time. We
could
set a specific quota for the survey and stop after we reach it, or it
could
be ongoing project, a sub-project of marketing as results would be used
for
market research and see what market share we own. Also, it would provide
us
with another way of tracking the number of people who have OOo.
viktor
This is only true for statistical surveys. Which can't give qualitative
data. Thats why focus groups are formed and usually cant be too big.
Qualitative data has to do more with things like behavioral and decision
making and involve more open questions because you can't predict the
answer.
Having to review 6 billion or even 50 person open answers will be too task
cosuming.
-----Original Message-----
From: Alexandro Colorado [mailto:[EMAIL PROTECTED]
Sent: Tuesday, January 01, 2008 4:31 PM
To: [email protected]
Subject: Re: [Marketing] Focus groups for OOo
On Tue, 01 Jan 2008 08:06:38 -0600, Florian Effenberger
<[EMAIL PROTECTED]> wrote:
Hi Alexandro,
happy new year!
So my first suggestion is to make a questionaire involving key
questions
that will answer this 7 O's and we can get a better reference to our
targets on content and design.
Do you want to modify the existing questionnaire that is being asked for
when installing the OOo vanilla distribution, or do you want to set-up a
completely different survey?
Florian
No I dont think the survey i am talking about obvey the goals of the
existing one that is being asked during installation. Actually I want to
avoid that metodology since we need a very direct response. The current
questionaire is more like an ongoing statistic of the users however the
results might vary or get very disjointed. That is why a focus group will
keep data to the point and have a starting and ending period.
So I hope we can get this project of the ground and be able to assemble a
good and diverse individuals into a focus group. We can start asking for
people wanting to join the focus group and then get a selection of just
10
users to qualify for this survey.
--
Alexandro Colorado
CoLeader of OpenOffice.org ES
http://es.openoffice.org
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