On Tuesday 08 January 2008 09:50:56 Paul F. Olson wrote:
> I come down somewhere in between the draft page and Graham's more bare
> bones approach.
>
> I agree that cleaner is better, and I agree that the goal is to move
> people along as quickly as possible. Toward that end, I'd eliminate any
> nav bar or other distracting, focus-pulling options that only serve to
> confuse people. However, I don't see anything wrong with a little prettier
> header, and I was glad to see "Your next office upgrade" make the cut.
>
> I also don't see anything wrong with the one-sentence explanations below
> each action statement. In fact, they might actually serve the goal of
> moving people forward, since they will help eliminate visitors' head
> scratching and confusion as they try to figure out if this link is really
> the one they want to click.
>
> Paul

Hi Paul,

I must admit that I'm partial to the explanatory subtitles as well, however 
they have to be informative but short.  More of a subheader than an 
explanation.  Think of it like a "Positioner" for the page that it's aimed 
at.  It has to "sell" the link.

So for instance the download.openoffice.org link could have a subheader of

"OOo Oldie? Upgrade or update, right here, right now" 

The Why link could have 

"First Timer? Let us tell you about OOo"

and so forth.

Cheers
G   

>
> On Monday, Jan 07, Graham Lauder wrote:
> > On Tuesday 08 January 2008 07:59:34 Ivan M wrote:
> >> Hi everyone,
> >>
> >> The look of the new OpenOffice.org homepage is currently being worked
> >> on (a good indication of where it's headed can be seen at
> >> www.patentpending.co.nz/openoffice). This is based on the action
> >> statements approach that was discussed on this list in December, and
> >> the main goal of this new homepage is to increase downloads.
> >>
> >> When an action statement is clicked, additional content with links to
> >> relevant pages will appear under it, and all other content below it
> >> will slide further down. This has not been implemented yet, but you
> >> can get an idea of what it will look like here:
> >> http://moofx.mad4milk.net/
> >> The only exception to this rule might be "I want to learn more about
> >> OpenOffice.org", which could jump straight to why.openoffice.org (by
> >> the way, what is the status on the new design for why.openoffice.org?-
> >> I think it would be great if it could be launched with the new
> >> design).
> >>
> >> Here is where your input is needed - the wording of all the content.
> >> Which links should go in the navigation bar? How much content should
> >> go in the footer? What text should go below "I need help with my
> >> OpenOffice.org"? What links should be displayed (i.e. forum,
> >> documentation, etc) when it is clicked, and how should it be worded?
> >>
> >> Because the action statements are more verbose, the content could
> >> follow a similar approach. Instead of a simple bulleted list appearing
> >> under "I want to participate in OpenOffice.org" with these options -
> >> file bug report - donate - join projects, each of these links could be
> >> accompanied by 1 or 2 friendly, informative sentences explaining each
> >> link.
> >>
> >> A wiki page has been set up for this:
> >> http://wiki.services.openoffice.org/wiki/Website/Content
> >> or, you could continue the discussion here. We are aiming to launch
> >> this month, so your input would be appreciated.
> >>
> >> Thanks,
> >> Ivan.
> >
> > The thing that concerns me is that thee seems to be more and more "Stuff"
> > getting onto the page.
> >
> > The aim of the overall design is to increase downloads. Within that
> > structure
> > the goal of this page should be to get people further as quickly as
> > possible.
> >
> > My personal preference is in the style of
> > http://ooogear.co.nz/splash_prop.html  No more links than that.  No other
> > links, no Nav bar.  That sort of detail can be on the next page.  I'd
> > even do
> > the Logo in text with the only image being the gulls if there was a way
> > of
> > guaranteeing everything would line up.  Without the logo this page is
> > under
> > 1KB  and even on dialup it's message and it's function is obvious
> > immediately..
> >
> > Why, Download, Support and Contribute is where we want them to be, not
> > here.
> > Then put as many links in as you want. and as much js and so forth as you
> > want. On this page however we want them moving on quickly and easily.
> >
> > I am mindful that we are coming up to a month behind on this as well.
> > Lets
> > get this up and then expend the energy on the pages mentioned as well as
> > the
> > extensions
> >
> > .Cheers
> > GL



-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

INGOTs Moderator New Zealand
www.theingots.org.nz

GET DRESSED : GET OOOGEAR
Gear for the well dressed OOo Advocate
www.ooogear.co.nz

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