On Sunday 11 October 2009 05:34:19 Lars Nooden wrote: > Graham Lauder wrote: > > Thats disappointing because we should be changing it. It is now old and > > decrepit and is looking it while our oppositions comes out with a fresh > > new logo with every other release. Is it any wonder that people see us > > as just an alternative to Office '97 > > Thanks for explaining that Graham. I had been wondering where our > opposition had been spending its development effort. > > /Lars
Hi Lars Heh, Sarcasm is the lowest form of wit! :) Not all of it obviously, however you will note that the logo changes whenever there is a release that has little visual difference to the last UI. With 07 they retained the logo that was used with 03. However visually the UI was significantly different. When 14 comes out, because it will probably be visually similar to 07, they will, in all likliehood, come up with a new logo. Good marketing. For us it's not a matter of selling more upgrades as it is with proprietary software, it's about looking "up-to-date". We don't change the UI look just for the sake of it, whereas proprietary software makers are forced to, to make it look like the punters are getting something "New" with each upgrade. Problem with all of this of course is that it puts the impression in the mind of the End User that New Logo = New Software, of course we know that's a marketing ploy, but for the enduser if the former is true, then by inference Old Logo = Old Software. This of course makes statements made by the Steve that OpenOffice.org is more akin to '97 more believable in their eyes. So time for a change, IMNSHO. :) Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. Ambassador for OpenSUSE Linux on your Desktop INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
