Hi Christine, all,
Christine Louise Beems schrieb:
Interesting conversation... another perspective, however, is that a logo
-- as the icon of a brand name identity -- really should not change
much at all, ie: CocaCola.
Of course the graphic design of the packaging may be regularly freshened
up, but a logo is (or should be) 'forever'.
That said, I would respectfully suggest that OOo logo could be stronger
and more graphically communicative. For example, the word Open is filled
black text... to communicate 'openness' the text would be better as a
strong blue outline... graphically expressing 'openness'...
Which of course may be more a conversation for the Art Project, and yet
generally it is Marketing's 'job' to define the objectives that Art is
supposed to communicate and reinforce... or do we do things different
here?
If you have the time / interest to join us at the Art Project on that
topic, your comments to the present thread [1] would be highly appreciated.
Please have a look at the wiki [2] too, where we start to collect our
first ideas.
Best regards
Bernhard
[1]:
http://marketing.openoffice.org/servlets/BrowseList?list=art&by=thread&from=2290128
[2]: http://wiki.services.openoffice.org/wiki/Art/Visual_Concept_Proposals
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