Interesting conversation... another perspective, however, is that a logo --
as the icon of a brand name identity -- really should not change much at
all, ie: CocaCola.
Of course the graphic design of the packaging may be regularly freshened up,
but a logo is (or should be) 'forever'.
That said, I would respectfully suggest that OOo logo could be stronger and
more graphically communicative. For example, the word Open is filled black
text... to communicate 'openness' the text would be better as a strong blue
outline... graphically expressing 'openness'...
Which of course may be more a conversation for the Art Project, and yet
generally it is Marketing's 'job' to define the objectives that Art is
supposed to communicate and reinforce... or do we do things different here?
~Christine
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