Hi,
The activity in the Marketing Project in the last week has seen great
new actions taking place and as you already know there are some
initiatives started which should have a greater impact on the public and
better promote OOo.
One of the most important campaigns started is the "GetLegal - Get
OpenOffice.org" campaign (http://why.openoffice.org) which, thanks to
John's idea and hard work, it has been brought to life in an extremely
short time *in order to take advantage* of the last week's International
Day of Intellectual Property.
At that event BSA announced that they offer large amounts of money in
the UK to anyone reporting companies using illegal copies of software
and Microsoft announcing increased actions for hunting down pirated
copies of their software worldwide. Given these activities we had to
respond quickly.
The campaign is already mentioned in the press:
http://news.zdnet.co.uk/software/applications/0%2c39020384%2c39266768%2c00.htm
NOW:
Since many of you are not on [email protected] mailing list,
it was my duty to coordinate with you all and start translating the
site's page and display it on the NLC websites. However, due to a series
of events in my daily work I was forced to delay this. Please accept my
apologies.
TRANSLATING:
This message is to give you the necessary information in order to be
able to translate and create GetLegal pages for your languages.
They should be displayed on the NLC sites and will be linked from the
main campaign page too.
One example is the page of the French project:
http://fr.openoffice.org/get_legal-fr.html
ELEMENTS TO BE TRANSLATED/PREPARED:
1. campaign button (created by Bernhard Dippold from the Art Project -
many thanks!) - which we all should encourage webmasters and bloggers to
display on their website.
English version is here: http://why.openoffice.org/images/ooo_get_legal.png
The SVG editable version is attached to issue 65037:
http://www.openoffice.org/nonav/issues/showattachment.cgi/36250/web_button_get_legal_border_caps.svg
One idea is to place 2 buttons and textareas on your pages, both
English button and the translated button, to allow webmasters speaking
your language to offer English version if they need it, without going to
the English site.
- Campaign page:
http://why.openoffice.org/index.html
I have placed at this address:
http://www.kfacts.com/why_ooo/index-get_legal-en.zip
...a zipped version of the page for easy translating and keeping the
same page design like on the why.ooo site.
- the press release to translate and send to your local press contacts,
if you have not already done so following the discussions on
[EMAIL PROTECTED] is pasted at the end of this message.
Please translate and place these elements on your websites, do not
forget to change the HTML code link in the textarea to point to your
version of the buttons and please let me know of any translated page up
and running so that we link it from the http://why.openoffice.org page.
One final wish: please encourage everybody you know having a site or
blog to display the button and spread the campaign.
Many thanks in advance for your work, and please to not hesitate to
contact me if any problems or questions arise.
Thanks again! Let's bring this to national levels.
Best regards,
Cristian
--
Cristian DRIGA
==
OpenOffice.org Romanian Native Language Project Lead
OpenOffice.org Marketing Project Co-Lead
[EMAIL PROTECTED]
www.openoffice.org
PRESS RELEASE FOR TRANSLATION:
==================================
Press release - for release Midnight GMT May 2 2006.
One week after "World Intellectual Property Day", the OpenOffice.org
Marketing Project announces a new campaign: "Get legal - Get
OpenOffice.org". A new website - http://why.openoffice.org - explains
how to escape from Microsoft Office licence costs and compliance
worries - for good. Webmasters and bloggers worldwide are encouraged to
display the campaign banner to help promote the campaign.
2006 has seen proprietary software companies and their agencies
increase their efforts to stamp out illegal copies of their software.
Last week, the Business Software Alliance used "World Intellectual
Property Day" to announce a record reward for anyone informing against
illegal software in UK organisations. Microsoft acquired a company
specialising in detecting software installed on PCs. Microsoft also
announced its intention to extend its use of the internet to put piracy
detection software into copies of MS-Office on people's PCs.
For many users, this is a worrying development. Microsoft licences are
often complex, and it is easy to become non-compliant, especially as
the number of PCs in an organisation increases. Illegal copying has
proliferated in many developing countries, where foreign currency is
scarce and proprietary licence fees are simply unaffordable.
OpenOffice.org 2 offers a simple way out of the licence trap.
OpenOffice.org 2 is a free alternative to Microsoft Office products
such as Microsoft Word, Microsoft Excel, and Microsoft Powerpoint.
OpenOffice.org 2 is released under an open-source licence: anyone may
use the software for any purpose (including commercial). Users are
encouraged to pass on copies to friends, family, students, employees,
citizens - anyone.
OpenOffice.org 2 uses files created by Microsoft Office equivalents.
Users need little or no retraining. Studies have shown that the costs
of migrating to OpenOffice.org 2 are minimal - a tenth of the cost of
migrating to the new Microsoft Office 2007.
No wonder a poll has shown 86% of users would prefer to try
OpenOffice.org 2 rather than buy Microsoft Office 2007.
Get freedom from licence worries - Get Legal - Get OpenOffice.org.
About the OpenOffice.org Community
The OpenOffice.org Community is an international team of volunteer and
sponsored contributors who develop, support, and promote the leading
open-source office productivity suite, OpenOffice.org 2. OpenOffice.org
2 is released under the GNU Lesser General Public Licence (LGPL).
The OpenOffice.org Community acknowledges generous sponsorship from a
number of companies, including Sun Microsystems (founding sponsor and
primary contributor), Novell, Red Hat, Intel, and Google.
Links
The campaign website http://why.openoffice.org contains links to the
studies referenced in this press release. The OpenOffice.org Community
can be found at http://www.openoffice.org. OpenOffice.org 2 may be
downloaded free of charge from http://download.openoffice.org. Further
information about the suite may be found at
http://www.openoffice.org/product
Press Contacts
John McCreesh (UTC +01h00)
OpenOffice.org Marketing Project Co-Lead
[EMAIL PROTECTED]
+44 (0)7 810 278 540
Cristian Driga (UTC +0200)
OpenOffice.org Marketing Project Co-Lead
[EMAIL PROTECTED]
+40 7887 000 60
Louis Suarez-Potts (UTC -04h00)
OpenOffice.org Community Manager
[EMAIL PROTECTED]
+1 (416) 625 3843
Worldwide Marketing Contacts
http://marketing.openoffice.org/contacts.html
Attribution
Microsoft, Microsoft Office, Word, Excel, and Powerpoint are either
registered trademarks or trademarks of Microsoft Corporation in the
United States and/or other countries.
==================================
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