On Wed, 2007-11-14 at 10:24 +0200, Lars Noodén wrote:
[snip]
> Thus the title, "OpenOffice.org, the Free Competitor to Microsoft
> Office, Celebrates International Mother Language Day" could be instead
> "OpenOffice.org, the Free Competitor in the Office Market, Celebrates
> International Mother Language Day" or some such.

Without giving away too many secrets ... it appears there are a lot of
journalists out there who filter PRs with the words 'Microsoft' or
'Microsoft Office' in their title, so by using these words we get a much
higher hit rate...

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org

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