On 11/15/07, John McCreesh <[EMAIL PROTECTED]> wrote:

> Without giving away too many secrets ... it appears there are a lot of
> journalists out there who filter PRs with the words 'Microsoft' or
> 'Microsoft Office' in their title, so by using these words we get a much
> higher hit rate...

Call me a bit of a bad_boy but I hold the opinion that positioning
something as "not this thing" (that white is not black or OO.o the
free competitor to you_know_who) is counter productive since we are
then leveraging the sticky factor of the relative thing

~sankarshan

-- 
>From Untruth, lead me to the Truth,
>From Darkness, Lead me towards the Light,
>From Death, Lead me to Life Eternal

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