On 01-Dec-2013, at 10:01, Hagar Delest <hagar.del...@laposte.net> wrote:

> Le 01/12/2013 14:35, Rob Weir a écrit :
>> On Sun, Dec 1, 2013 at 7:51 AM, Rory O'Farrell <ofarr...@iol.ie> wrote:
>>> Unfortunately, the ordinary computer user has no idea of the base of 
>>> underlying code or of its source. He is only aware of the title of the 
>>> package he uses, and this dominates perception.
>>> 
>> 
>> True.  But what are the facts?   Our download numbers show that there
>> are relatively few Linux downloads.  We have more AOO Windows users in
>> Poland than Linux users worldwide.
> But I guess that the download numbers don't take into account the 
> repositories from the GNU/Linux distros.
> So what you record is only those who want to switch from the distro delivered 
> solution to AOO.
> 
I think those are not terribly crucial data. This is not a game about trying to 
impress with numbers. It is about using the data to validate the claim that AOO 
is a substantial application and active community and that it is not a flash in 
the pan, liable to disappear tomorrow or next year but is around for the long 
haul.

The point of this claim is that we can assuage anxieties that large 
organizations have about our credibility and substance, as an application 
getting better and being maintained and as a community that is more than one 
major company.

And the effect of this claim is to validate the choice that a large 
organization would make in favour of AOO and to further validate the business 
decision a small operator offering support services would risk by including AOO 
(or LO or both) in his or her portfolio of services.

And the outcome of these points and actions is to establish an ecosystem that 
contributes to an expanding community of contributors and engaged users. 
"Engaged user" is a term I just made up to represent users who may not actually 
contribute to the project substantially but who use its products mindfully and 
positively, and thus encourage others to use them, too.


> 
>> As far as brand perceptions go, the data I have shows that the
>> OpenOffice brand is increasing, and is far stronger than the
>> LibreOffice brand [1].  In fact, some LibreOffice supporters interpret
>> these numbers as indicating that many LibreOffice users mistakenly
>> think that they are still using OpenOffice and refer to it as
>> "OpenOffice".  That just goes to show that we have some brand
>> perception paranoia on both sides!
>> 
>> Finally, the take away from the brand perception survey is that most
>> people have heard of neither OpenOffice nor LibreOffice.  That is
>> where the greatest gains will gone from, increasing mainstream
>> awareness of OpenOffice.
> The problem is that even among the users who know about OO, LibO is gaining 
> more and more visibility. If all articles deal with LibO and the proclaimed 
> death of AOO, users who are considering moving away from MSFT will not even 
> try to check about AOO.
> FUD is becoming dangerous, especially with the kind of journalism we are 
> seeing. Even if in the community we know it's FUD, we can't accept it anymore.

We've been through FUD before, many times before. I don't like to call what LO 
does is FUD, and I'd rather just focus on the fact about what we offer. We can 
surely untangle twisted accounts and ought to: being passive is for losers. But 
our goal, or at any rate, my goal, and I think that of others on the PMC, is to 
promote the qualities of AOO the product and the great community that makes it. 
And also to encourage those working on anything related to join us, in this 
effort, in this ecosystem.

If I were to be asked I should think that the latest versions of AOO are 
brilliant. They don't crash, they are easy to use, they do the job and then 
some. But I also think we need to encourage—and substantially encourage—mobile 
development. I think this is quite important and would be quite exciting; and 
mobile could be Android, iOS or anything like; even Tizen, Mozilla's, Jolla, 
etc. etc. 


> 
> Hagar

-louis


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