Qpid: The force is with you
Qpid: Warp Factor X (I'm not enough of a trekkie to have a better idea)

On Thu, Jan 29, 2009 at 10:45 AM, Mark Atwell <mark.atw...@gmail.com> wrote:

> Sorry, tea-break made me think of a load more!:
>
>    QPID: Queue This!      (a la Matrix: "Dodge This!" - will appeal to
> techies)
>    QPID: Quite Perfect Innate Design     (or some variant)
>
> In a similar vein:
>
>    QPID: Quite Possibly Iconic Design    (or variant - Probably?)
>
> This one sounds like someone else's (so apologies in advance)
>
>    QPID: Quick, Purposeful, Innate Design
>
> Ah... my tea's run out...
>
> -- Mark
>  On Thu, Jan 29, 2009 at 10:21 AM, Mark Atwell <mark.atw...@gmail.com>
> wrote:
>
> > If you're looking for a T-shirt-like/mug logo how about a play on 'The
> > Classic':
> >
> >       I'm with QPid!
> >
> > This also almost works with the arrow-like AMQP logo!
> >
> > BTW is the capitalisation of QPid settled on 'Qpid'?
> >
> > Or possibly:
> >
> >       AMQP?: I'm with QPid!
> >       AMQP?: I love QPid!    (opportunity to go with some
> > Eros/cherub-type-stuff?)
> >       QPid loves AMQP
> >
> > BTW I'm not even going to go near the Kenny Everett Show character thing
> > for fear of offence!
> >
> > -- Mark
> >
> > On Wed, Jan 28, 2009 at 1:59 PM, Robert Godfrey <rob.j.godf...@gmail.com
> >wrote:
> >
> >> Sorry - been away for a couple of days and just caught up with this
> thread
> >> now.
> >>
> >> 2009/1/27 Jonathan Robie <jonathan.ro...@redhat.com>:
> >> > It's OK to differ ;->
> >> >
> >> > But let me explain my reasoning: the whole point of a slogan is to
> >> establish
> >> > identity so people know what it is. AMQP and messaging are fundamental
> >> to
> >> > what Qpid is.
> >> >
> >>
> >> I think it's interesting here to look at a quick definition (from
> >> http://www.thefreedictionary.com/slogan):
> >>
> >> 1. A phrase expressing the aims or nature of an enterprise,
> >> organization, or candidate; a motto.
> >> 2. A phrase used repeatedly, as in advertising or promotion: "all the
> >> slogans and shibboleths coined out of the ideals of the peoples for
> >> the uses of imperialism" Margaret Sanger.
> >> 3. A battle cry of a Scottish clan.
> >>
> >> What we seem to be arguing about here is whether we want a slogan that
> >> fulfils definition 1. or definition 2. (although perhaps the Glasgow
> >> contingent would like to make some suggestions fulfil definition 3.)
> >>
> >> Personally I think that right now we want to have a catchy
> >> "advertising" slogan to draw people in, along with logos etc that work
> >> well on marketing material (I want a Qpid t-shirt :-) ).  Much as I
> >> agree that something like "Qpid: Open Source AMQP Messaging"
> >> succinctly describes the aims of the project, I don't think it draws
> >> in people to take a look.  Furthermore it does nothing to help people
> >> remember the name Qpid.
> >>
> >> We *do* also need to make sure that in searches for AMQP and
> >> Enterprise Messaging, Qpid features highly.  However I think there's a
> >> fair probability that if you've heard of AMQP you've probably heard of
> >> Qpid.
> >>
> >> So I would probably argue that we need (at least) two different
> >> slogans... And of the two I think that advertising and drawing people
> >> is is what we are currently more in need of.  We need to get the name
> >> "Qpid" out there so that people remember it (even if they don't know
> >> what is does)...
> >>
> >> Now... time to think of some battle cries...
> >>
> >> -- Rob
> >>
> >> ---------------------------------------------------------------------
> >> Apache Qpid - AMQP Messaging Implementation
> >> Project:      http://qpid.apache.org
> >> Use/Interact: mailto:dev-subscr...@qpid.apache.org
> >>
> >>
> >
>

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