If you're looking for a T-shirt-like/mug logo how about a play on 'The
Classic':
I'm with QPid!
This also almost works with the arrow-like AMQP logo!
BTW is the capitalisation of QPid settled on 'Qpid'?
Or possibly:
AMQP?: I'm with QPid!
AMQP?: I love QPid! (opportunity to go with some
Eros/cherub-type-stuff?)
QPid loves AMQP
BTW I'm not even going to go near the Kenny Everett Show character thing for
fear of offence!
-- Mark
On Wed, Jan 28, 2009 at 1:59 PM, Robert Godfrey <[email protected]>wrote:
> Sorry - been away for a couple of days and just caught up with this thread
> now.
>
> 2009/1/27 Jonathan Robie <[email protected]>:
> > It's OK to differ ;->
> >
> > But let me explain my reasoning: the whole point of a slogan is to
> establish
> > identity so people know what it is. AMQP and messaging are fundamental to
> > what Qpid is.
> >
>
> I think it's interesting here to look at a quick definition (from
> http://www.thefreedictionary.com/slogan):
>
> 1. A phrase expressing the aims or nature of an enterprise,
> organization, or candidate; a motto.
> 2. A phrase used repeatedly, as in advertising or promotion: "all the
> slogans and shibboleths coined out of the ideals of the peoples for
> the uses of imperialism" Margaret Sanger.
> 3. A battle cry of a Scottish clan.
>
> What we seem to be arguing about here is whether we want a slogan that
> fulfils definition 1. or definition 2. (although perhaps the Glasgow
> contingent would like to make some suggestions fulfil definition 3.)
>
> Personally I think that right now we want to have a catchy
> "advertising" slogan to draw people in, along with logos etc that work
> well on marketing material (I want a Qpid t-shirt :-) ). Much as I
> agree that something like "Qpid: Open Source AMQP Messaging"
> succinctly describes the aims of the project, I don't think it draws
> in people to take a look. Furthermore it does nothing to help people
> remember the name Qpid.
>
> We *do* also need to make sure that in searches for AMQP and
> Enterprise Messaging, Qpid features highly. However I think there's a
> fair probability that if you've heard of AMQP you've probably heard of
> Qpid.
>
> So I would probably argue that we need (at least) two different
> slogans... And of the two I think that advertising and drawing people
> is is what we are currently more in need of. We need to get the name
> "Qpid" out there so that people remember it (even if they don't know
> what is does)...
>
> Now... time to think of some battle cries...
>
> -- Rob
>
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> Apache Qpid - AMQP Messaging Implementation
> Project: http://qpid.apache.org
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>
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