If you're looking for a T-shirt-like/mug logo how about a play on 'The
Classic':

      I'm with QPid!

This also almost works with the arrow-like AMQP logo!

BTW is the capitalisation of QPid settled on 'Qpid'?

Or possibly:

      AMQP?: I'm with QPid!
      AMQP?: I love QPid!    (opportunity to go with some
Eros/cherub-type-stuff?)
      QPid loves AMQP

BTW I'm not even going to go near the Kenny Everett Show character thing for
fear of offence!

-- Mark

On Wed, Jan 28, 2009 at 1:59 PM, Robert Godfrey <rob.j.godf...@gmail.com>wrote:

> Sorry - been away for a couple of days and just caught up with this thread
> now.
>
> 2009/1/27 Jonathan Robie <jonathan.ro...@redhat.com>:
> > It's OK to differ ;->
> >
> > But let me explain my reasoning: the whole point of a slogan is to
> establish
> > identity so people know what it is. AMQP and messaging are fundamental to
> > what Qpid is.
> >
>
> I think it's interesting here to look at a quick definition (from
> http://www.thefreedictionary.com/slogan):
>
> 1. A phrase expressing the aims or nature of an enterprise,
> organization, or candidate; a motto.
> 2. A phrase used repeatedly, as in advertising or promotion: "all the
> slogans and shibboleths coined out of the ideals of the peoples for
> the uses of imperialism" Margaret Sanger.
> 3. A battle cry of a Scottish clan.
>
> What we seem to be arguing about here is whether we want a slogan that
> fulfils definition 1. or definition 2. (although perhaps the Glasgow
> contingent would like to make some suggestions fulfil definition 3.)
>
> Personally I think that right now we want to have a catchy
> "advertising" slogan to draw people in, along with logos etc that work
> well on marketing material (I want a Qpid t-shirt :-) ).  Much as I
> agree that something like "Qpid: Open Source AMQP Messaging"
> succinctly describes the aims of the project, I don't think it draws
> in people to take a look.  Furthermore it does nothing to help people
> remember the name Qpid.
>
> We *do* also need to make sure that in searches for AMQP and
> Enterprise Messaging, Qpid features highly.  However I think there's a
> fair probability that if you've heard of AMQP you've probably heard of
> Qpid.
>
> So I would probably argue that we need (at least) two different
> slogans... And of the two I think that advertising and drawing people
> is is what we are currently more in need of.  We need to get the name
> "Qpid" out there so that people remember it (even if they don't know
> what is does)...
>
> Now... time to think of some battle cries...
>
> -- Rob
>
> ---------------------------------------------------------------------
> Apache Qpid - AMQP Messaging Implementation
> Project:      http://qpid.apache.org
> Use/Interact: mailto:dev-subscr...@qpid.apache.org
>
>

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