Sorry - been away for a couple of days and just caught up with this thread now.
2009/1/27 Jonathan Robie <jonathan.ro...@redhat.com>: > It's OK to differ ;-> > > But let me explain my reasoning: the whole point of a slogan is to establish > identity so people know what it is. AMQP and messaging are fundamental to > what Qpid is. > I think it's interesting here to look at a quick definition (from http://www.thefreedictionary.com/slogan): 1. A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto. 2. A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism" Margaret Sanger. 3. A battle cry of a Scottish clan. What we seem to be arguing about here is whether we want a slogan that fulfils definition 1. or definition 2. (although perhaps the Glasgow contingent would like to make some suggestions fulfil definition 3.) Personally I think that right now we want to have a catchy "advertising" slogan to draw people in, along with logos etc that work well on marketing material (I want a Qpid t-shirt :-) ). Much as I agree that something like "Qpid: Open Source AMQP Messaging" succinctly describes the aims of the project, I don't think it draws in people to take a look. Furthermore it does nothing to help people remember the name Qpid. We *do* also need to make sure that in searches for AMQP and Enterprise Messaging, Qpid features highly. However I think there's a fair probability that if you've heard of AMQP you've probably heard of Qpid. So I would probably argue that we need (at least) two different slogans... And of the two I think that advertising and drawing people is is what we are currently more in need of. We need to get the name "Qpid" out there so that people remember it (even if they don't know what is does)... Now... time to think of some battle cries... -- Rob --------------------------------------------------------------------- Apache Qpid - AMQP Messaging Implementation Project: http://qpid.apache.org Use/Interact: mailto:dev-subscr...@qpid.apache.org
