>Why, and in what way, is twitter the right channel for this? Twitter is
designed, and best used, for immediate, transitory, concise and
low-importance data that you're unlikely to detail for or to refer back
to, or for keeping low-level "ambient" contact with particular individuals.

Ouch :-)

ISTM that Twitter - like Text Messages and Email - is a flexible
service suitable for whatever people want to use it for.

Unlike email, for example, every Tweet in the world can be referred
back to since they all have their own permalink.

> immediate, transitory, concise and low-importance data

I'd say a planning "alert", as opposed to a planning "notice", meets
all these criteria admirably

Matt

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