On Wed, Apr 8, 2009 at 10:40 AM, Francis Davey <[email protected]> wrote:
> I still think a factor analysis would be more useful/interesting/great > and much easier to run on comparative rather than ordinal ratings, but > that's just me dreaming of something wonderful as opposed to more > straightforwardly usable. I'd be fascinated to know how a factor analysis works (I tried looking at http://en.wikipedia.org/wiki/Factor_analysis, but it's not the most accessible Wikipedia page). Another alternative might be to force people to make a binary choice between "scenic" and "not scenic", or perhaps a 4 way choice with 2 "very" options. Then you avoid all the indecisive 4-6 responses. Frankie -- Frankie Roberto Experience Designer, Rattle 0114 2706977 http://www.rattlecentral.com Sent from Sheffield, United Kingdom
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