> I don't think end users need to be analysing data - good visualisations are 
> the key. Maybe even an easy way to answer questions about statistical 
> significance. In this case, you'd need traffic data to draw any conclusions.

How many people would want to dive into the data and work out their
own statistics, but are hampered by a lack of appropriate analytical
techniques?

It can't be very many, but I've been in that boat before.

Dave

PS: My favourite little trick is to look at the reverse of any quoted
percentage of people. "75% of people are against the death penalty."
... wow, I didn't realise 25% are for it!

[caveats: assumes lack of middle 'don't care' option, numbers are made
up, there's probably a better example]

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