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*Subject: **TCEA NEWS: SIIA Launches Don't Copy That 2 - School Version*

In an ongoing effort to help teachers educate K-12 students about the
ethical and legal use of copyrighted materials, the Education Division of
the Software & Information Industry Association (SIIA) announces the release
of the Don’t Copy That 2 - School Version video. SIIA also has developed
accompanying classroom resources, including support materials for the video,
lesson plans for middle and high school teachers, a glossary, and other
materials to help educators teach these complex and important concepts.

For more information, or to download the classroom resources, visit
http://dontcopythat2.com.


*SIIA Education Division Releases Don’t Copy That 2 – School Version*

*WASHINGTON, D.C. (Feb. 10, 2011)* – The Education Division of the Software
& Information Industry Association (SIIA) announces the release of Don’tCopy
 That 2 - School Version as part of SIIA’s ongoing effort to help teachers
educate K-12 students about the ethical and legal use of copyrighted
materials, such as software, books, articles, music and movies.

Don’t Copy That 2 - School Version is a fun-to-watch rap music video
that addresses
the dangers of engaging in piracy and the importance of respecting the
creative output of others.  The accompanying classroom resources include
support materials for the video, lesson plans for middle and high school
teachers, a glossary, and other resources that can be helpful to educators
in teaching these complex and important concepts.

The course materials include many of the same concepts for both middle and
high school students, but use age-appropriate methods.  The lesson plans
serve as models that educators can customize to their students’
needs.  The learning materials have been designed as a series of
presentations, discussions and student activities.

"With piracy levels reaching all time highs, it is essential that we educate
the younger generation on both the risks of piracy and the value of
respecting and encouraging creativity and innovation," said Keith
Kupferschmid, General Counsel and SVP, Intellectual Property Policy &
Enforcement for SIIA.  "The video and lesson plans are intended to place
students in the shoes of artists, authors and other creators so that they
may better understand how it feels when someone spends long hours creating
something valuable only to see it being stolen."

The materials were created with the support of professional organizations,
such as the International Society for Technology in Education (ISTE), which
advocates safe, legal and ethical use of digital information and technology,
including respect for copyright, intellectual property, and the appropriate
documentation of sources.

"We're excited to see SIIA's creative approach to questions of
digital citizenship," said Don Knezek, CEO of ISTE.  "It certainly
supports and reinforces ISTE's widely-adopted NETS guidelines for digital
age learning, teaching and school leadership.  We may be past the ‘Don't
Copy That Floppy’ of almost 20 years ago, but there's still a need for
relevant and engaging resources on intellectual property resources."

More information can be found at http://dontcopythat2.com.

*About SIIA*
The Software & Information Industry Association (SIIA) is the principal
trade association for the software and digital content industry.  SIIA
provides global services in government relations, business development,
corporate education and intellectual property protection to more than 500
leading software and information companies.

*About SIIA’s Education Division*
SIIA’s Education division serves and represents over 150 member companies
that provide software, digital content and other technologies that address
educational needs.  The Division shapes and supports the industry by
providing leadership, advocacy, business development opportunities and
critical market information.  SIIA provides a neutral business forum for its
members to understand business models, technological advancements, market
trends, and best practices.  With the leadership of the Division Board and
collaborative efforts with educators and other stakeholders, the Division
undertakes initiatives to enhance the use of educational technology and the
success of SIIA members.
# # #

For more information, please contact:
-- SIIA Communications Contact, John Crosby, 202.789.4469, [email protected]
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