On 10/22/07, Lorelei Brown <[EMAIL PROTECTED]> wrote:
>
> Hey everyone -
>
> I'm coming back to consulting from working as an
> innie, and have not really thought about Flash since
> 2002. Things have changed!
>
> My new company sells a lot of flash - our clients love
> it, and love the idea of it. I want to think about how
> to use Flash strategically, as part of a greater
> experience, instead of that little fancy blinking
> thing on the homepage.
>
> So, why is flash so awesome? What does it do that
> nothing else does better?


it is very good for many times of things but i find it very useful for tools
that manipulate media such as play audio or video. in fact, my company uses
it for creating audio ads using 6 different methods.

How can we use Flash to improve an interface or an
> experience? What makes it better than, say, Ajax or
> DHTML for interactivity?


AJAX/DHTML make it very close to providing desktop-like functionality.
however, they're still bound by issues on the backend such as maintaining
state, etc. in addition, things like modality, drag and drop and other
desktop-esque functionality is difficult to implement correctly in
AJAX/DHTML without A LOT of hacks and testing - trust me, i know - on
another project we discovered bugs in browsers that no one would find unless
you were trying to alpha blend PNGs more than N times, etc.

Flash is good at maintaining state and the fact that it is resolution
dependent, also makes it very flexible for a variety of UI and user apps.
what's more Flash is ubiquitous and with very few exceptions works the same
on Windows as it does on the Mac (there are exceptions but they are rare and
can usually be trapped).


What is Flash particularly good at as a development
> platform?


video playing, audio playing, games and visual. WYISWYG content creation.

it is not good at manipulating lots of text or content, however - e.g. CMS,
blogs - there are Flash-only tools that provide this functionality but they
don't work all that well. AJAX/DHTML + server side magic still trumps Flash
in this regard.


thanks!
>
> Lorelei
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