There was a great article about this on Bokardo a little while ago...
Joshua Porter wrote that the success of any social networking site
depends on the usefulness of that site in the absence of other users.

In other words, "what does this site do for -me-," is the primary
concern, the social aspects are secondary.

http://bokardo.com/archives/the-delicious-lesson/



On Nov 26, 2007 1:41 PM, Anne Hjortshoj <[EMAIL PROTECTED]> wrote:
> I have two problems with this article.
>
> 1) The VC thing happens all the time, and is not unique to Friendster.
> It's an old story. I think they're missing the point ...
>
> 2) ... Which is: social networking is a tool, not a product.
> Friendster, Myspace, Orkut, whatever -- they all fall down when
> another, hipper, newer social networking site emerges (and I believe
> that even Facebook with its applications will meet the same fate,
> eventually). After the novelty of adding friends has worn off, there's
> nothing to keep people wedded to a particular site, even if that site
> -doesn't- have server issues.
>
> These sites simply don't solve any problems, from a business
> perspective. They're toys, and toys fall out of favor.
>

-- 
Matt Nish-Lapidus
email/gtalk: [EMAIL PROTECTED]
++
LinkedIn: http://www.linkedin.com/in/mattnl
Home: http://www.nishlapidus.com
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