The funny thing is, if you've ever imagined what it might be like to
be your intended user trying to *use* the thing you're designing,
you've done persona-based design. Period. That's all it is. The
"method" is just the formalized cruft that's accrued to this very
basic, intuitive act of design. 

Methods are just formal structures to help us along, not laws to
mindlessly follow. 

But imagining what it's like to be a person you're designing for --
that's pretty essential; and it's something that's important to do
well, no matter what method you might use to get there. 


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=22531


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